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TTIA Webinars 2017
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TTIA Webinar Series 2017

Presented by

Southwest Airlines


The Texas Travel Industry Association, along with Southwest Airlines, is proud to offer a variety of upcoming webinars designed to educate participants on topics important to our industry. Join us from the convenience of your desk for these informative hour-long webinars that will give you the knowledge and tools you need to keep your business relevant and competitive in today's environment. 


Media Law in the Digital World

December 13, 2:30 p.m.
An overview of media law in the digital world with special attention paid to issues of current interest to TTIA members. Includes a discussion of law and technology in general, intellectual property, contract and agency issues, social media, advertising, government regulations and the 1st Amendment, how to maximize your protection, and other areas of concern.
Ann H. Rodriguez, J.D., Associate Professor of Practice, Business Law
Rawls College of Business Administration, Texas Tech University

>>More Information<<


Registration Rates
Current TTIA Members: $40/person
Non-Members: $60/person


Past Webinars

Line Them Up At the Gate: Social Media Marketing for Festivals and Special Events 
Presenters: Sheila Scarborough and Leslie McLellan, Tourism Currents
August 23, 2:30 p.m.
Get people talking online about your festivals and events; with the right techniques, they will even help you spread the word beforehand. During the event, ensure that shared attendee experiences across the social web will make people wish they were there, and then continue the buzz afterward to build a community of fans and sustain interest throughout the year. Leslie and Sheila from Tourism Currents will show you how social media marketing can raise visibility and attendance for your events, with plenty of examples plus a marketing checklist handout to take with you.

>>More Information<<


Working with the Media 
Presenter: Fran Stephenson, Principal, Step In Communication
September 13, 2:30 p.m. 

Media relationships are more critical than ever! As beat reporters become more and more scarce, and the lines between travel writer and travel blogger become increasingly blurred, it’s more important than ever for travel professionals to understand what makes the media tick. In this presentation, you will learn about the state of travel media today, how the PESO model should and could shape your media relationships and top tips from the industry on navigating the space.

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Multi-channel Attribution 
Speaker: Doug St. John, Programmatic Director Americas, NewBase - in partnership with AJR Media Group

November 15, 2:30 p.m.

An in-depth look at how to holistically view and evaluate marketing channels (display, search, social, etc.) and tactics: high (awareness), mid (intent), and low (purchase).  The right attribution model can help marketers allocate their digital budgets more effectively, and is especially important for travel brands selling experiences with long and complex purchase decision cycles. 

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How To Infuse Your Destination into an Event
A Panel Discussion with Travel Industry Experts
November 29, 2:30 p.m.
Hear from a panel of travel industry professionals on strategies they’ve implemented for events in their destinations to deliver visiting groups a truly authentic experience. Discussion will include ideas on customized services, bid presentations, product development, meal and social function planning, promotional products, and more. This panel includes DMOs and dining/entertainment companies and addresses how partnering with others in the community helps to ensure a fully-branded event. This webinar is designed to help attendees think creatively to produce indelible memories unique to your destination so your visitors will return home bragging about their experience and return again and again.
Michelle Beckwith, Regional Director of Catering, Landry’s Inc.
Gathan Borden, Vice President of Marketing, VisitLEX
Bryan Crowe, General Manager, Destination El Paso
Drew Holmgreen, Senior Director of Marketing & Communications, Meeting Professionals International (MPI)

>>More Information<<


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