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TTIA Webinars 2017
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TTIA Webinar Series 2017

Presented by

Southwest Airlines


The Texas Travel Industry Association, along with Southwest Airlines, is proud to offer a variety of upcoming webinars designed to educate participants on topics important to our industry. Join us from the convenience of your desk for these informative hour-long webinars that will give you the knowledge and tools you need to keep your business relevant and competitive in today's environment.


Line Them Up At the Gate: Social Media Marketing for Festivals and Special Events 
Presenters: Sheila Scarborough and Leslie McLellan, Tourism Currents
August 23, 2:30 p.m.

Get people talking online about your festivals and events; with the right techniques, they will even help you spread the word beforehand. During the event, ensure that shared attendee experiences across the social web will make people wish they were there, and then continue the buzz afterward to build a community of fans and sustain interest throughout the year. Leslie and Sheila from Tourism Currents will show you how social media marketing can raise visibility and attendance for your events, with plenty of examples plus a marketing checklist handout to take with you.

>>More Information<<

Working with the Media
Presenter: Fran Stephenson, Principal, Step In Communication
September 13, 2:30 p.m. 

Media relationships are more critical than ever! As beat reporters become more and more scarce, and the lines between travel writer and travel blogger become increasingly blurred, it’s more important than ever for travel professionals to understand what makes the media tick. In this presentation, you will learn about the state of travel media today, how the PESO model should and could shape your media relationships and top tips from the industry on navigating the space.

>>More Information<<


October 26, 2:30 p.m. –TBA


November 9, 2:30 p.m. - TBA


How To Infuse Your Destination into an Event
Dee Dee Poteete, Director of Regional Communications, Visit San Antonio
Bryan Crowe, General Manager, Visit El Paso
Michelle Beckwith, Regional Director of Catering, Landry’s
Gathan Borden, Vice President of Marketing, Visit Lex
November 29, 2:30 p.m.


December 13, 2:30 p.m. - TBA


Registration Rates
Current TTIA Members: $40/person
Non-Members: $60/person

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